Growth Marketing Manager at Greenely

Greenely is the energy consumer platform committed to transforming how families manage their electricity needs. We aspire to minimize energy bills to zero—not just by optimizing home energy usage but by empowering households to generate virtual power. Our mission extends beyond savings; we aim to make every home a pivotal player in Europe's energy transition.

We are now looking for an exceptionally driven and skilled growth marketing manager who can own and lead Greenely’s growth objectives to accelerate Greenely’s continued journey.

What you’ll be doing :

• Find new ways to drive and scale customer acquisitions through detailed data analysis and strategic development, optimizing the acquisition funnel from awareness to action.

• Work with customer retention and anti-churn initiatives fueled by data.

• Lead A/B testing efforts, establish KPIs, and deliver reports that are comprehensible and actionable.

• Champion the experimentation process to discover effective new avenues to attract high-value customers.

• Collaborate with paid-social and paid-search firms to refine and implement strategies, creating a feedback loop for continuous improvement.

• Identify key growth opportunities and potential performance blockers, maintaining an up-to-date understanding of the dynamics of performance marketing.

• Work with cross-functional teams on website optimization, including launching new webpages and executing conversion rate optimization (CRO) experiments.

• Continually optimize against KPIs such as ROAS, ROI, CAC, managing growth experiments from inception to execution, and leveraging marketing automation tools to scale growth tactics.

About You:

• You have a passion for creating efficient processes, spreadsheets, and templates, with exceptional organizational skills to manage multiple growth initiatives smoothly.

• An analytical mindset that thrives on data, able to leverage tools like Amplitude, Mixpanel, Tableau, Google Ads Manager, and Google Analytics 4 to be able to take informed decisions and drive growth.

• Excellent communication skills, detail-oriented, and a deep thinker about aspects such as oxford commas, ensuring clear and effective collaboration across teams.

• Experience in conversion and optimization, preferably within a fast-paced startup environment, guiding the growth strategy across paid-search and paid-social channels to deliver impactful results.

• Proven ability in performance marketing, including launching and managing paid social campaigns for B2C and B2B audiences, influencing ad creative, and optimizing landing pages to achieve the lowest cost per signup and purchase.

• A knack for merging a growth hacking mindset with analytical prowess, and if you can create assets in Canva, that's a significant plus.

What you'll need to succeed :

• At least 5 years of relevant experience in growth marketing or a similar role, with a proven track record of driving key performance indicators.

• Experience in fast-paced environments, particularly in tech startups, with a fluency in the B2C business model and AARRR metrics.

• Hands-on experience with PPC, SEO, content marketing, email marketing, and launching new growth experiments.

• Strong communication and management skills for coordinating with outsourced talent and agencies.

• Familiarity with marketing automation platforms like Zapier, CRM tools (e.g., Intercom, HubSpot CRM), and tag management tools (e.g., Google Tag Manager).

What we can offer you :

• Flexibility: Enjoy the flexibility of working remotely two days a week while collaborating in our vibrant Stockholm office for the rest, conveniently located in the heart of Stockholm at Vasagatan 40.
• Growth: Elevate your career with opportunities for skill development, challenging projects, and advancement within our forward-thinking organization.
• Influence and Impact: Your voice matters. Shape the future of energy by contributing your ideas, expertise, and playing a key role in decision-making.
• Innovative Environment: Thrive in an ever-changing industry, working on cutting-edge projects and staying ahead of the curve in a dynamic and pioneering work atmosphere.

Join Greenely's dedicated team, where your efforts will have a direct impact on advancing Europe's energy transition. We're not just optimizing; we're revolutionizing the way energy is consumed, making sustainability accessible to all.

About Greenely

Greenely is on a mission to create the best customer experience for the modern energy consumer through technology. As a digital energy provider, we help people reduce their electricity costs by optimizing their home and car's electricity usage with our smart app. Supported by Nordic venture capital companies, we aim to enable households worldwide to connect, control, and optimize their energy usage. We believe that the best electricity is the one that is never used - a win-win for both wallets and the environment!

WE ARE bold and push the limit.

WE BELIEVE THAT fast is better than slow.

WE think like owners.

WE lead with knowledge.

If you have questions or concerns, please contact charlotte.englund@greenely.se. We do not accept applications via email as we protect your privacy. Please note that we have carefully selected recruitment agencies for this opening and kindly request that other agencies refrain from contacting us regarding this position. Thank you for your understanding.