Brand Manager

At Beiersdorf, home of Nivea we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. We act according to our purpose, WE CARE BEYOND SKIN and take responsibility for our consumers, our employees, the environment and society.

In co-operation with Nordic Marketing Manager define and achieve specific sales, profit and market share objectives through the execution of a strategic marketing plan and adapt these where necessary to deliver our set targets for long term growth.

Your Tasks

Marketing Strategy & Plan

• In close co-operation with Marketing Manager Nordics, defines the marketing strategy and investment for defined brand groups within Eucerin for BU Nordics, ensuring alignment with the Global Strategy and BU Marketing strategy and delivery of the agreed Market Share, EBIT and Sales targets. In close cooperation with the Marketing Manager, develop and recommend BU marketing plans for consideration and agreement by BU Pharmacy Director Nordics.

Campaign, PR and Project Management

• Drive and project lead agreed initiatives, collaborations and campaigns, coordinate activities with suppliers and stakeholders. Localize global assets when in line with Nordic strategy, promote Nordic interests and needs in collaboration with Global and Regional brand teams.

Marketing Budget

• Propose needed investments for defined brand groups and make recommendations to improve performance against plan when necessary. Follow up and ensure agreed project and campaign budgets are meet. Reconciles invoices ensuring any issues are resolved in a timely manner.

Launches/Relaunches

• Initiates and project lead launch/relaunch process following Global Launch plan and monitors assortment for defined brand groups in close cooperation with Pharmacy Managers and Supply Chain, ensuring activity fits with the brand strategy and are agreed with the BU Pharmacy Director. Informs S&OP on a monthly basis of product launches/relaunches, product issues or planned marketing activity to ensure the necessary supply of products.

Brand Performance

• Monitors Brand performance for defined brand groups in both market shares and brand awareness and recommends action (when needed) to ensure focus is kept on delivering agreed targets.
• Artworks and Product Claims & Communication
• Coordination and localization of artwork process as well as ensuring overall communication is in line with overall strategy and in consultation with Regulatory Affairs Nordics/NOE, ensuring that claims are in line with regulatory demands.

Competitor and Market Monitoring

• Proactively collect and share insights, competitor activity and consumer behavior opportunities to the defined brand groups - and initiate relevant actions based on insights.

Support Nordic Export

• Actively share insights, assets, best practice and relevant strategic initiatives /advice on assortment and launches with export responsible and Nordic Stakeholders

Your Profile

• University degree in Marketing or equivalent
• Fluent in English
• Very good knowledge in Swedish, oral and written
• High communication skills
• Project management
• Consumer marketing
• Well structured
• Analytical
• Process driven
• Solution oriented – positive mindset
• Creativity – out of the box mindset
• Relationship building

Desirable

• Experience of pharmacy/skin care
• Holistic business understanding (big picture as well as details)